LI Shu-wen, male, born in 1970, graduate. Sichuan Run chairman.

Integrated operations office furniture. Goal within a decade, achieving annual revenue targets billion yuan in RMB and do an office furniture in China, a leading and respected company. Field profiles "Win in China" second season, cut the first chapter. Jury: Shi Yuzhu, Ma, Hugo Shong. Field playback Shi Yuzhu: You usually the time in the office to be more limited? LI Shu-wen: I work almost 10 hours a day, but not too much time in the office is estimated that every day there are three hours. Shi Yuzhu: In the office, and what you have been more human contact? The client, the officials or the production of R & D sales staff? LI Shu-wen: Customers. Shi Yuzhu: their door? LI Shu-wen: Yes, a large number of customers are willing to my office. My office in a central lake, very beautiful, and customers need to boating in the past. We are to create a pleasant working environment of the furniture business, so my own office environment is great. Shi Yuzhu: Your business is now debt rate? LI Shu-wen: I have a high debt ratio, which is the company most needs to be addressed. Shi Yuzhu: Your sales are unified by the president in charge or by the subsidiaries operate independently? LI Shu-wen: run independently by each company, but the headquarters director of marketing. Shi Yuzhu: how the positioning of their kind? LI Shu-wen: very high above me on. Shi Yuzhu: You have various companies throughout the country? The interests of your company is responsible for how the distribution of? LI Shu-wen: Seven companies. When just starting out, I have a 70% stake in the company, and another 30% are of other shares. But I promise them, starting in 2005, as long as they complete their operational objectives, I transfer my shares out of 10% per year to them, is a free gift. Now, seven teams are all in the business layer of Run's shareholders. Shi Yuzhu: In other words, the company has done better in the end it's not you it? LI Shu-wen: The last of course, is the case. Shi Yuzhu: benefit, if good, in addition to their shares other than cash reward? LI Shu-wen: Yes, we have a salary incentive system: Three Pagodas, directly matching the performance. Tradition of the two towers, 64 open to all companies, 60% floating, 40% fixed, all in cash. Shi Yuzhu: Sales personnel to pull to large orders, there are special incentives do? LI Shu-wen: We have specific requirements, will not be random. Shi Yuzhu: Your customers are mainly the team, it is difficult to avoid some customers will move an individual requirements, such as rebates, how do you solve? LI Shu-wen: such a thing, in the Run not do. We have three not do: Government tenders not do: We should not do kickbacks three points: an insult to our staff not do. Shi Yuzhu: ask a similar question. You drink do not drink? If you drink, you drink more willing to whom? Four options: customers, subordinates, municipal secretary, lover. LI Shu-wen: After reading the depths of the depths of alcohol drinking are the happy life. I do not understand the entrepreneurs do not study, but also do not understand the men did not drink. Do not drink enough to express my heart, so I drink more trouble. As for the four options, I chose the last one. Shi Yuzhu Comments Fei Qi full! Fei Qi full of people who engage in enterprises must seize the opportunity and took the opportunity to fully expand rapidly, otherwise, he is also a great risk of failure. You have a special like I used to know a friend, I had to borrow money to him. He then seized the opportunity, and soon done, and now there are tens of billions of assets. Right for you, if there is an opportunity, you have to quickly grasp, or may become insolvent, a complete mess. Turning to drink, a bit like you and me. I like to drink and his men. I'll give you a proposal, only the word "simple." I think that engage in business as simple as possible, one or two words can describe the business down is the best business. You are now more complex the enterprise Gaode, first equity stake in your more complicated, I listen to very difficult, followed by the business, we understand that you do not focus on one business, I think you should and passed an industry, and at least ten years, twenty years, or even a lifetime focused on it, and passed it, while others are cast off; Finally, I wish once the opportunity you have to give full play to your strengths, we must fully seize the opportunity.

Zhang Xin, male, born in 1975, specialist. A general manager of e-commerce sites.

E-commerce platform to build the community. Online Shopping We all know there Taobao, but if would like to sit at home and will be able to see a doctor for medicine, called take-away, pay the property expenses, reporting repairs, can I? Yes, the community will be able to do e-commerce platform. The company need to do is make the network to better serve people's daily life, do the people around e-commerce. Field profiles "Win in China" third season and ninth games promotion articles. Jury: Hugo Shong, Shi Yuzhu, Mr. Yu. Field playback Shi Yuzhu: You said that in the data where the slow development Taobao The fundamental reason is because it is not the model, is it? Zhang Xin: Taobao is an online virtual store. The Internet more for the real-world services, especially in the service at the people around things. Shi Yuzhu: E-commerce has a credibility problem, how do you solve? Zhang Xin: I am so resolved. In my set up shop on the web site to be distributed to holders of Trade and Industry Bureau of your business license, with the real world is the same. Shi Yuzhu: This will be able to solve all the problems? Zhang Xin: The world is no 100% safe. For example the bank's management should be a strict bar, but not as usual will Chupi Lou do? Shi Yuzhu: Do you think Taobao slow development of the root causes of that? Zhang Xin: it is quite far away from the majority of the people. In fact, many people are still afraid to buy things on the Internet, including those of us engaged in the Internet and that they are able to buy in real life things never to buy online. Shi Yuzhu: Do you have confidence in more than Taobao do? Zhang Xin: I think that the future can be more than who is not my decision, but by the people, the market decide. I can only is a right way, for the people around them more easily solve the matter. Shi Yuzhu: Do you know Taobao transactions a year how much? Zhang Xin: tens of billions, right? Shi Yuzhu: 80 billion. Zhang Xin: I worship Ma. Shi Yuzhu: How much is your turnover? Zhang Xin: Sansishiwan. Shi Yuzhu Comments The core problem is that your current business model, while the flow problem, but also in urgent need of your business model to solve problems. You want to solve this problem early so that your traffic go up. Another is a credibility problem. I think your credit is not as good as you think, here I only suggestive, do you and your team must be more than half a brain to solve the problems faced by enterprises.

Gao Guang Road, male, born in 1974, and specialist. To produce an energy-saving stove as the leading technology companies, general manager of the busi

His company can produce energy-saving stove ordinary stove heat utilization from 36% to 76%, so as to more than 100 restaurants canteens and other units save a lot of energy costs. After the free trial promotion model is, from the practical units where the cost savings commission. Companies strive to build China's energy-saving stove well-known brands in the industry within five years made the first brand. Field profiles "Win in China" third season, the eighth field promotion articles. Jury: Hugo Shong, Shi Yuzhu, Mr. Yu. Field playback Shi Yuzhu: You have made a pyramid scheme do? Gao Guang Road: to do half a year. Shi Yuzhu: I can see you are like the person who made a pyramid scheme, in a team where your biggest role in that? Gao Guang Road: sticky and sex. Shi Yuzhu: What is your sales staff on how to assess? Gao Guang Road: From the number of visiting customers and the actual number of transactions, both the assessment. Shi Yuzhu: Give them to commission do? Gao Guang Road: There commission, salary Gatti into. Shi Yuzhu: Your product is a technical content, but if you apply for a patent, your technology will be the community know and you this product is very easy imitation, how do you do? GAO Guang-Lu: I have also considered this issue, but I think the final cover is a cover not live, even though I did not apply for a patent, he saw out of products can be imitated, so I think the key is done quickly to market, and then continuously introduce new replacement. I think this is for their effective protection. Shi Yuzhu: But people can also create a market through you, but also very near to copy your product. I think they can make money. Gao Guang Road: this is the case. Now the market is open to the market, surely nobody can not do exclusive-take-all. Shi Yuzhu: How often does your company an all-staff of the General Assembly? Gao Guang Road: two weeks once. Shi Yuzhu: those who engage in business meetings all came to love. What is your position? Gao Guang Road: General Manager. Shi Yuzhu: President Who? Gao Guang Road: is my. Shi Yuzhu: Vice President does? GAO Guang-Lu: Deputy Director 2. One in charge of production, one for the market. Shi Yuzhu: What is your company's overall ability to control how like? Gao Guang Road: very good. Shi Yuzhu: In addition to personnel, you are the company's overall strategies to control capacity? GAO Guang-Lu: I think there should be no great problem. Shi Yuzhu Comments I think your ability to go beyond very strong. You do direct sales experience is very helpful for you now, which is mainly reflected in your execution and marketing. I think you are in these two areas there is no problem at all. But I would like to mention that you recommended, as the number one business, you have to spend energy to strategic thinking, for enterprises, a wise strategy for the benefits will far more than you earn themselves to attack a customer of the profit is much greater. Also in management, but also hope that you can spend some more energy to refine and research. In management, I will give you a word: only recognize the credit does not recognize elbow grease. Made no contribution to the company because of elbow grease, only the credit so that enterprises can move forward. I hope you apply this statement to your management to go.

Zu Zheng, M, 1976, Health and master's degrees. An online shopping search general manager.

To build the most professional online shopping search platform. Shopping search seeks to sales information for each one, and consumers need it most matches, it is the online shopping a good helper. North America, Europe and other developed e-commerce market data show that shopping search engine provides businesses with customers spending, higher than the average channel 50 times. Field profiles "Win in China" third season, the second chapter advance. Jury: Hugo Shong, Shi Yuzhu, Mr. Yu. Field playback Shi Yuzhu: Search engines need for technical, your core technology, where are they? Say others have not. Zu Zheng: First, in line with the Chinese semantic natural language understanding, and the second, artificial intelligence identification. I'll give you an example, as an ordinary search engines, the football and perfume in the computer language where there is no essential difference, are two symbols, while the cognitive recognition of artificial intelligence is even more close to people's recognition I know, for example it would know that football is the sporting goods, is circular, with diameter, and other special properties, perfumes, cosmetics, is a liquid, this is a simple example. Shi Yuzhu: I think it is not much innovation. Zuzheng: Perhaps I suddenly did not understand. That our technology has adopted a national demonstration of Science and Technology Innovation Fund and therefore granted, to us, this technique does have some innovative. Shi Yuzhu: Do you think this is your core technology competitiveness? Zuzheng: This is a part. Based on this technology, data acquisition, identification, coupled with precise search and mass storage, our technology is indeed very advanced. Shi Yuzhu: You now have the number of workgroup server? Zuzheng: three groups. Shi Yuzhu: three groups of servers are able to collect so much data? Zu Zheng: Yes. Because our code is written in very clean. Shi Yuzhu: If you finance a 10 million, are you ready to burn for how long? Zu Zheng: I am ready to burn one and a half to two years. Shi Yuzhu: Qian burn, you can be profitable? Zuzheng: financing can not be an accomplished, I can not guarantee that, after a burn, we can achieve the profit and loss balance. But I think too much should not be a loss. Shi Yuzhu: IT industry, strategies often play a decisive role in the development of strategic processes within your What is it like? Shi Yuzhu Comments I'll give you advice is the business model, strategy formulation, but also reduce the diameter, focus, focus, and then focus. I think you have not yet made to scale, and already there are signs of divergence. Now that you engaged in this industry, competition is fierce, do so many people. Therefore, in strategy development, we should just say that you should be like the technologies, precise positioning. Only in this way is different from other companies.

Xing Yuan Peng, male, born in 1973, specialist. General manager of a furniture company.

Build China's well-known chain brands sofa industry. Franchisee company standardized management, nanny-service and sales into. Developed by the producers of sofas flat lower freight costs. In 2008 the company achieved sales of 50 million. Field profiles "Win in China" third season and qualified third chapter. Jury: Hugo Shong, Shi Yuzhu, Mr. Yu. Field playback Shi Yuzhu: Your enterprise's core competitiveness, where are they? Xing Yuan Peng: differences in operations. Shi Yuzhu: differences in operation, I think you also have peer-ah? Xing Yuan Peng: No, because the sofa is very unique industry, such as a sofa made from Guangzhou to Beijing, shipping is at least 500 yuan to 600 yuan, the cost of such a high result in 23 market Xiabu Qu. We, that is, the market did 23 stores, but all they are doing, the cost is relatively low. Shi Yuzhu: Where are your personal strengths? Xing Yuan Peng: I am a very intelligent person. Shi Yuzhu: It is not a genius? Xing Yuan Peng: It is not. Is your genius. Shi Yuzhu: Your core team of several people? Xing Yuan Peng: the core of our sales team is four. Shi Yuzhu: their relationship with you how do? Xing Yuan Peng: employment, there is no stock. Shi Yuzhu: Do you think you this project is the Red Sea or Blue Ocean? Xing Yuan Peng: I do not know What kind of sea? But we can live to be a survey, there are a few people can say that over 23 markets, sofa three or more brands? Show of hands. Shi Yuzhu: You should in turn ask. Xing Yuan Peng: I think you may be a sofa, do not know the brand. Shi Yuzhu Comments Depending on your circumstances, I think that 23 cities, you now do have advantages. But for sofa industry, you have the advantage of a lot of sofas companies have already or are recognized. Earlier than the others know you are up to six months, one year, but definitely not five or ten years. It is that you should seriously consider, and in fact do not leave a lot of your time. Since there is little advantage in terms of time, then you are now the most urgent task is to engage your core competencies come out. In the product strategy, business strategy should come up with their own unique advantages as soon as possible, otherwise the opportunity fleeting, life is better than no flash, you should now have this sense of crisis.

YU Wei Jiang, M, 1972, health, specialist qualifications. 1 to move the power-driven, general manager of business technology companies.

China's mobile power industry navigator. Critical time, your cell phone, digital cameras, notebooks, handheld computers, no electricity how to do? This is when you need a mobile power supply, it can charge for these devices at any time. The company has a dozen patents. In 2007, achieved sales of 4.8 million U.S. dollars. Strive to build the industry brand. Field profiles "Win in China" third season, the sixth chapter promotion. Jury: Hugo Shong, Shi Yuzhu, Mr. Yu. Field playback Shi Yuzhu: You have to do is really a portable back-up battery. YU Wei Jiang: Yes. My back-up battery capacity is usually device comes with the battery several times. Shi Yuzhu: Why does not directly do equipment battery? The battery market is not a bigger margin? YU Wei Jiang: I would like to open up blue ocean, do not want direct conflict, and other battery companies. Shi Yuzhu: You said you need to do China's first, your confidence comes from where? YU Wei Jiang: First, do this product, I was the first in the country, the current sales of my peers in the first row. Second, the technology leader, we now have 16 patents, many of the key technologies in other similar enterprises do not have. Thirdly, I am the brand has been unveiled and shouted out in some foreign countries. Shi Yuzhu: You are now a month the profit be? YU Wei Jiang: normal 40% gross margin, net profit 15%. One-month net profit probably between 800000-1000000. Shi Yuzhu: Your data, from ready to take 5000000-8000000, doing the first phase of brand promotion. Could be the money, in the China Central Television prime-time advertising, it was only playing one week. YU Wei Jiang: I did not consider China Central Television. I want to be professional targeted ads. At present I advertise this product in the China Central Television, the time is not ripe, completely burn money. Shi Yuzhu: Are you ready to engage the brand in Xi'an, a pilot, how to do? YU Wei Jiang: We have just sold a pilot engaged in the mall. Shi Yuzhu: is called the natural marketing, brand building is not called. YU Wei Jiang: It is a natural sell. Shi Yuzhu: Do you think you 5000000-8000000, light in Xi'an is very difficult to build a brand, so brand-building you are basically unable to leave. YU Wei Jiang: I have shelves of products is the brand. Shi Yuzhu: shelves is the brand that the brand is also too easy. Shi Yuzhu Comments I'll give you about two proposals. First, you do not mention China's first slogan. Mention of such a slogan actually a fledgling enterprise, to some extent not a good thing. I have also raised this slogan when I say I want to be China's IBM, China's first, but finally I fell and badly. Now, in retrospect, that thing is vain. Once you have raised this slogan, there will be some unrealistic, the original should not be any pressure. I leave the victims in a virtual slogan above, I give myself somehow back a heavy burden. For you, and take away the right things well, such as scientific research, production, sales and so well, doing better than others, when the time is China's first nature for you, run also get away. Even if you which day first, and also let other people to say, sure I'm also determined to never regard themselves as true as the first. The second proposal is to test market in Xi'an about your problem. Now that your funds had actually been quite tight, so it is far from large-scale brand building. Your product shelves ready to engage in test marketing, this idea is right. But I suggest that you do not choose test market in Xi'an, we should choose 23 of the city, for example, in Yan'an, Xianyang, Yulin, etc. engage in test marketing. In these areas is relatively easy to test market, but also easy access to sales. With the funds, you then select the larger cities, such as relatively high success rate. In addition, you must pay attention to the building of team building and business models.

Hong-Quan Zhang, male, born in 1978, undergraduate. , General manager of a pharmaceutical e-commerce company.

Entries Digital health portal, simply, it is a web site. Drugs from the Institute came out to go through pharmaceutical companies, pharmaceutical companies, agents and then to the hospital and patient hands, during which a lot of processes, we have to do is to give this provide a platform for every aspect of the middle. Field profiles "Win in China" second season, the eighth field promotion articles. Jury: Shi Yuzhu, Ma, Hugo Shong. Field playback: Shi Yuzhu: Are you ready to engage in online pharmacies and online hospital is not it? Hong-Quan Zhang: Yes. Online pharmacy is now in operation, on-line hospitals are playing the brand. Shi Yuzhu: policies and regulations can not sell drugs online. Hong-Quan Zhang: We have no policy approach. Shi Yuzhu: You are walking a fine line? You sell drugs, can only be sold OTC (non-prescription), selling other to go to prison. Hong-Quan Zhang: OTC vast market in China. Shi Yuzhu: Your company in Nanjing, why build branches in Beijing, rather than subordinate company? Hong-Quan Zhang: This is inside for several reasons: First, I can not cover in Nanjing, Beijing customers; Secondly, I intend to Beijing as the head; Third, I have done a good job in Nanjing, and now I went to Beijing to see can not be re - beginning, this is exercise myself, I have experienced many setbacks difficulties, I not only compete with their peers, I can compete with the up and down. Shi Yuzhu: Online How to see a doctor? Hong-Quan Zhang: Yes, our initial idea is the use of network video. I am not comfortable, do not want to go to the hospital, I can open the camera, enter the site, there will be a doctor to communicate with you, I suggest you how to do that. Shi Yuzhu: how do you profitable? ZHANG Hong-quan: may be an annual fee. Enter our web site consulting, need to pay an annual fee, such as his advice to spend 1,000 yuan, of which 900 yuan to a doctor. Our profit is 100 yuan. Shi Yuzhu: You are now a profit situation? Hong-Quan Zhang: profit margin is about 20%. Shi Yuzhu: sales of the whole company? Hong-Quan Zhang: Last year (2006) is 1.4 million. Shi Yuzhu: Why do you always say that your staff are your partners? Company bosses say the staff in general. Hong-Quan Zhang: probably struggle to do things with each other should be like a friend as well, so I called the partner. Shi Yuzhu: Four places, Guangdong, Shandong, Anhui, Jiangsu, which are more suitable for local entrepreneurs? Hong-Quan Zhang: I think it is Soviet business. Su-friendly management, vision and patience are good. Shi Yuzhu: Suppose your profit for one year is 100 million, the last of your finance staff in order to better grasp the loans to 1 million increase to 1.1 million to the loan. Loan down, the Public Security Bureau to come to say you financial fraud. You are waiting to be captured, which is a surrender, or run away? Hong-Quan Zhang: I will not let that situation occur, a man to do business integrity of the most important. Shi Yuzhu: You do not want to do, but you filled in the accounting more than 100,000. Hong-Quan Zhang: This situation does not have occurred in my business, my company asked Germany than before and this time when I recruit people to a particularly strict. Such a thing is absolutely impossible, if inadvertently come up, I give themselves up. Shi Yuzhu: One day, you ask a friend for dinner, spent 2,500 yuan. Tax review, we found that pre-tax charged to you belongs to tax evasion, should pay attention to you, how do you do? Hong-Quan Zhang: This thing could not have occurred in my business, I can not eat more than 2000 yuan of rice, which is absolutely impossible. Shi Yuzhu Comments: I feel you are a person very carefully, individual ability is quite good. Viewing the information, and know that you fought in the health care industry for several years. My recommendation to you is that you have quite a number of resources, make full use of your resources adequate to the existing resources into profit as soon as possible to achieve more profits. Yet another proposal, you have just mentioned that you put employees as partners, I do not fully agree with this view, goes to work, and staff is superior-subordinate relationship, when the work can be partners and friends, but when the work can not be friends . Because of the connotation of an equal partner, and if a business is not a superior-subordinate relationship between the execution should be discounted. Your staff is good, certainly good, but to distinguish between work and work.

Zhang Rongkui, male, born in 1970, Master. Founded in 1994, a laundry chain company,

Build China's well-known brand laundry industry. The company's core competencies are: in the laundry industry has 17 years of successful entrepreneurial experience. Franchise has more than 500 employees more than 5,000 people, the annual output value has reached more than 5 million. Company's efforts to strive laundry industry, the fastest-growing well-known companies. Field profiles "Win in China" the third chapter VII of the field season promotions. Jury: Hugo Shong, Shi Yuzhu, Mr. Yu. Field playback Shi Yuzhu: Your company's post? Zhang Rongkui: CEO. Shi Yuzhu: Here are president do? Zhang Rongkui: From my wife to be responsible. Shi Yuzhu: Have you ever worked as chairman of the company? Zhang Rongkui: Yes. But I was chairman of my brother removed the title. At that time, I was outside the open markets across the country I have ran dry at night every day, two to three points, but my chairman's post was removed by. Shi Yuzhu: Really? Zhang Rongkui: We are a family business, there is only one authority, usually my brother have the final say. Shi Yuzhu: To rapidly develop and grow, then in the next couple of years, where you feel the need to invest a lot of energy? Zhang Rongkui: Equipment. I am now going to open up a new brand, I am ready to put my original shares of the company and over. Shi Yuzhu: So you want to dig up a corner of your brother. Zhang Rongkui: It is not. Shi Yuzhu: So, you are? Zhang Rongkui: We have the following for each franchise stores in these stores were some of my own. Shi Yuzhu: In the past for his service, but now will change it into you. Zhang Rongkui: That's just the brand for a bit. Shi Yuzhu: I came to understand. Shi Yuzhu Comments I think you are a high IQ, but emotional intelligence is not high, I feel you are always prepared to refute the words of others. I have the following words may be more nasty, please do not argue. I play for example, that is the human commonality, with the specific people it does not matter. If a person say no like the money, actually he often cares about the money. Similarly, if a person is really strong, he will not tell people how strong he was. In the company, if a person is often said that he was loyal to the company, in fact you have to pay attention, that person is often not loyal to the company, it will use language to make up for his question. Based on your performance today, I think your brother is concerned, though you might not admit it, your brother is you have views. This is my personal feeling, it may be wrong. I just want to remind you that you may also have the responsibility, your brother is certainly not 100 percent responsibility. (Zhang Rongkui: I am a business trip to be gone). You do not refute my arguments. One takes two to tango. I think you come to this position, since today is entirely point should be magnanimous to forget those things. Finally a suggestion, I think your sense of the modern enterprise system should be strengthened, according to your information on, you now also the financial chapter travel carry around, which is totally self-employed the concept of a perfect modern enterprise system, enterprises are will not be so dry. My company's cash is about 68 million, but the cash on which bank I do not know, but would not install in their own financial s pocket. I have a dedicated CEO (CFO) in charge of this matter, there is no resolution of the Board of Trustees, who also can not move. So to give you a suggestion, you need to have the concept of modern business operations.

Dong Bing, male, 1972 Health, Dr.

Entries To do the most professional bike maintenance. Although they are still claiming to be Shrimps, but the management service is the standard 4S. Repair should be in the end, bigger, stronger, so that market. Field profiles "Win in China" second season, cut the first chapter. Jury: Shi Yuzhu, Ma, Hugo Shong. Field playback Shi Yuzhu: to understand the situation of the people know you are very clever, a lot of points of interest. Now you specific repair a person's old habits die hard, would you which day they change? Dong Bing: In the past I made mistakes, because the overall feel smart, be able to see a lot of opportunities, so no one done right away to do other things. But now, I give myself set mandatory, it must take to achieve the company listed before, I do not consider the second thing to do. I can say that Suzhou Renhe Group chairman has day-morning, took me to his office and said, Hsiao-you from now on, is our group vice president. I said I'm sorry, I have to my brother who promised to bring them to repair it something to do in the end. Shi Yuzhu: In Suzhou, before you go, you are the team, only you came to Suzhou, continued to carry out a repair industry? Dong Bing: Yes. Suzhou totally unfamiliar, nor any relationship, I am really a people to Suzhou, China. Shi Yuzhu: You are a person with some junior high school level are entrepreneurs? Dong Bing: But I have a very touching message to share with everyone. Not long ago, some university students, including a general salary 80000 quit the job to start with me. I speak with him the most is how my business will fail, advised him to quit the former must not be impulsive, but his choice was that night put up his job, he said that his goal is to become my right-hand man. Shi Yuzhu: Core team is very important! I feel that your management style is "Big Brother" style, and your company have a standard maintenance operations manual? Dong Bing: I do not lie. No! Shi Yuzhu: Why? Dong Bing: The company set up time too short. Although I work like every day like a mad dog, but there are still countless new problems have arisen, and now I only ask each store manager what is happening all the daily record. I admit that my team is not perfect, good CHO, a good HR, at all. Team follow me time is not long, everybody is very difficult, another run-in is also far from enough. Shi Yuzhu Comments You gave me the impression that very strong, your indomitable character I very much admire, and if you can never concentrate to focus on implementation, it is very easy. I wrestle and fell only after determined to focus on, you can do, I really admire. I'll give you two suggestions mentioned. The first is the early completion of your team. Self-employed you are still large, with a few people to follow you do, later you can take them to develop themselves. The second is the operational characteristics of your business, determine your need for a standardized technical manual. This manual should be a simple, workable, flexible, and so on. In other words, to make people understand the operation of a glance, and the manual should be able to cope with a variety of complex situations with the flexibility of the characteristics can be used not in Suzhou, Changshu would not take the. Should learn from McDonald's, it has done in Hamburg more than a foot thick manual with the main objective is to deal with a variety of complex situations. McDonald's is to take into account all the circumstances, so it is all over the world to do the same quality of Hamburg. 4S services company to make this effort is to be under.

HUANG Yan-Ze, male, born in 1974, high school education, an expansion of training, general manager.

Entries China to expand training for the industry to build a well-known brands. The company is a simulation of the battlefield company, so that the true feelings of people in peacetime military life, cultivate self-confident life. Company's aim is to become a game of competitive sport, but also want to give the complex ex-servicemen to provide a platform for direct employment. Field profiles "Win in China" third season, the sixth chapter promotion. Jury: Hugo Shong, Shi Yuzhu, Mr. Yu. Field playback Shi Yuzhu: Your 15 employees, the number of veterans? HUANG Yan-ze: 8. Shi Yuzhu: Do you think the advantages of veterans where? HUANG Yan-ze: persistent, strong, benefits too much. Shi Yuzhu: shortcomings do? HUANG Yan-ze: stubborn. Shi Yuzhu: So take要一分为二look, veterans are indeed very good, execution particularly strong, and if he no longer be party members, then so much the better. Your main customers are companies and institutions, right? Individual retail have all these? HUANG Yan-ze: fifty-fifty. Shi Yuzhu: how do you advertise? HUANG Yan-ze: air, sea and days in all its forms, I have done. Shi Yuzhu: Air how to do? HUANG Yan-ze: hot air balloons. Shi Yuzhu: the harbor? HUANG Yan-ze: sea landing operation of the projects we have, my club is located in Dalian, a seaside beach next to the visitors, so it is the ads. Shi Yuzhu: Are there any other way? HUANG Yan-ze: radio, television, newspapers, magazines, including elevators, toilets inside the framework of the ads, a taxi advertising. Shi Yuzhu: TV costs are high, since doing do? HUANG Yan-ze: Dalian TV is also OK, not too expensive. Shi Yuzhu: What is the slogan of your business? HUANG Yan-ze: make the most cattle player. Shi Yuzhu: This is your external propaganda slogans. I want to ask when you and your employees with the slogan shouting? HUANG Yan-ze: shouting slogans at different times different. Shi Yuzhu Comments You mention you only suggestion is that you and team more talk, more informed, more aware of their thoughts, especially they are worried about what the boss you want to do something more. Enhance the combat effectiveness of troops, there must be a unified idea. Unity of thinking is good, I think this point you should be aware of this. Your team, I think they are willing to work with you in the business on the strikes from the bigger and stronger you are not far away.

Wang Liwei, male, born in 1973, college.

Entries Shaped cloud tribute tea brand, the formation of a high-level cloud tribute tea industry. Field profiles "Win in China" second season, the fourth field promotion articles. Jury: Shi Yuzhu, Ma, Hugo Shong. Field playback Shi Yuzhu: You have made health care products, right? Wang Liwei: no. Shi Yuzhu: There is a saying well known in marketing circles: Inner Mongolia, hundreds of thousands of sales force. Are you a member? They marketing Ting wild? Wang Liwei: I am not a bit wild gas? Shi Yuzhu: belongs to wild ways. I would say the tree tea brand is difficult, although a lot of Chinese tea, but they are made from many companies out of one particular stand out from the two enterprises have difficulties, tea is not the name Enterprise, so it is China's current status quo, the very fact that tea should be history and culture sediment Caixing. Personally, I feel, in the tea which made a corporate brand is very difficult. Famous Pu'er you do, what unique skills put your brand up a tree? Wang Liwei: At present, tea industry are extensive mode of operation. Although many companies are doing brand building, both in product quality, historical accumulation of cultural origin, work hard, and then put the content into the media, but they forget that in communicating directly with the consumers of this terminal level, No one has been done. Shi Yuzhu: Let consumers to mouth publicity, build brand, there is no 20 to 50 years can not do. Wang Liwei: I think that commercial success is not necessarily the brand's success, although commercial success will produce brand-name. Shi Yuzhu: Do you want to create a brand? Wang Liwei: think, we want to continue to build the brand cloud tribute. Shi Yuzhu: Pu'er tea has long been history, consumers buy a lot, you will produce much, why create a brand then? Wang Liwei: There are many fake tea. Shi Yuzhu: You have a lot to produce quality tea, making money on the line, and do not have to be used in Xian Baqian build brands. Wang Liwei: Initially, I would like to create a brand, so we buy our tea. Shi Yuzhu: What unique skill initially to build brand? Wang Liwei: No trick, marketing is not secret, and your gold there's a secret partner do? Shi Yuzhu: So you are prepared to pass the initial television advertising or poster? Wang Liwei: I am registered capital is 10 million. Ready to spend money on market research, start origin began, then Shenzhen, Guangzhou, Beijing, and then to three cities in China. Shi Yuzhu: Do you sell the most expensive pound of tea, how much? Wang Liwei: the most expensive is a cake 375 grams,一千八九百yuan. Shi Yuzhu: the number of chain stores to open? Wang Liwei: There is only one store, is working to push forward. Shi Yuzhu: core backbone to you to resign, What is your attitude? Wang Liwei: This is very easy to resolve. First of all I told him to sign a future, I do not leak or infringement of trade secrets and benefits of the contract, and the second would return to his stake in return for his third and fourth invite him to drink meal. Shi Yuzhu: You will retain him? Wang Liwei: Do not deliberately stay. He resigned before the hot and want a lot of things well, and are arranged finished. Shi Yuzhu: the right decisions in the enterprise, from the proportion of how much you have raised? Wang Liwei: 30% more than proposed by us. Shi Yuzhu: So do the opposite? Wang Liwei: is 30%. Shi Yuzhu Comments I talk about these insights. The first point is about the personal views of the employee's resignation, and I agree with your point of view: not to retain. The reason is that employees look for you to step down, he basically wanted to be good, be laid down, and this time is not the best way to retain. In my early days, I often encounter such a thing, at the outset, I have been to retain, but later results see, I have asked people who do not have the last one to stay. Of course, the staff find you resign, you should ponder two points, the first point, I have no problem? My business there any questions? Amendments to improve its problem immediately. Secondly, find out the reason he was going away, why did he go? I can do for him? But the focus is not to retain him. In addition, some employees want to resign, demanding high salaries, which also blocked the road. The second point to talk about the right understanding of your project. Your market risk is not large, I mentioned a few suggestions, the first proposal, I personally think you should give up brand strategy. Pu'er tea is history, you do not need too much effort from top to bottom in the brand name, conveyed to consumers you are a genuine high quality brand enough. Because doing so do the marketing costs and the cost of brand-name is not the same. You have only 10 million, using the money to shape the brand is not enough. The second suggestion, you want to build the country joined the chain, that is good. But I suggest that you must first carry out a pilot, first to build a store, test operation, the purpose is to discover you had a number of unexpected problems, such as legal, consumer issues, the initial ideas and the real practice there is always a very large difference, the difference is only themselves to understand digestion feel more mature, you can form a manual across the country. I have a word for your reference, called "test market (pilot) is about not the National Market (Promotion) shall not be slow." When the pilot did not have margin pressure, the board should not give you the profit pressure, to give ample time. The pilot must thoroughly understand! Manual mature in the national marketing to rapidly spread, or dissemination of successful experiences quickly, others will use immediately, so you have to quickly capture the market and not let someone else use your experience to replicate the wealth, so to send you this statement : quick test market can not, can not slow the national market.

Xiao-Xia Li, female, born in 1975, master's degrees. Founded in order to provide a special discount information-based Internet companies.

Entries 58 special network, which gathered a summary of the latest and most comprehensive shopping malls discount, special, profit-sharing, benefits information, is to help consumers save money, time-saving shopping guide. Field profiles "Win in China" second season, the sixth chapter promotion. Jury: Shi Yuzhu, Ma, Hugo Shong. Field playback Shi Yuzhu: This year is expected to sales revenue? LI Xiao-xia: Less than 2 million. Shi Yuzhu: Staff income structure? LI Xiao-xia: that wage, there is no commission. Shi Yuzhu: wage levels high? LI Xiao-xia: Center. Shi Yuzhu: Staff of income is too low, certainly not do. LI Xiao-xia: not low. Shi Yuzhu: too high, the shareholders also quit, body how to solve? LI Xiao-xia: Intermediate level. To ensure the stability of both companies, but also to get investors recognized. Shi Yuzhu: Do you how much money? LI Xiao-xia: 5000. Shi Yuzhu: In your company is the highest? LI Xiao-xia: It is not the highest. Shi Yuzhu: up is what post? Xiao-Xia Li: I do not easily say. Shi Yuzhu: What is your business model? Where to make money? LI Xiao-xia: the annual membership fee collection business, but is still free to join stage. Shi Yuzhu: How many customers? Xiao-Xia Li: There are more than 400 for customers. Ma: The site network volume is how much? LI Xiao-xia: Less than 5000, more than 4000. Ma: Safety Integrity how to do? Xiao-Xia Li: We do not exist, we are mainly Dao Gou. Shi Yuzhu: You have a daily average of more work and for how long? Xiao-Xia Li: 10 hours. Shi Yuzhu: Sunday work? LI Xiao-xia: only a break Sunday. Shi Yuzhu: You are a workaholic. If an employee has no intention of items were damaged, according to regulations he had to compensate 100,000 yuan, and he can not afford to lose, how do you do? Xiao-Xia Li: If he has performed consistently well, the company's contribution is very large, I could not be pursued. The purpose is to enable companies and the establishment of harmonious relations between employees and let him serve a long time to the Company. Shi Yuzhu Comments I have no confidence in your business model, I suggest that you carefully pondering how to make money in the end? You want to thoroughly understand and can not be too idealistic, and think wonderful. Those who engage in the Internet, 99% regarded a very bright future, would like to be the fact that not the same. You kind of cool to be 1% of the people, you are now and 99% among the people. I personally feel that if according to your current business model, that last is likely to be low-profit enterprises. The second is to manage, according to what you just said, do you feel your personal management awareness is still not strong enough, and perhaps now many people, a lot of problems came to light did not come out, but after many people felt was of primary importance, so I hope you from the now paid attention to strengthen your management.

Zhang, male, born in 1971, undergraduate, Guangzhou Environmental Protection Technology Co.,

General Manager of the Blue states. Entries Electrolyte water machine. The long-term consumption of alkaline electrolytic water can ease the modern high standard of living caused by high uric acid, fatty acids and other high status. Field profiles "Win in China" second season, qualified third chapter. Jury: Ma, Hugo Shong, Shi Yuzhu. Field playback Shi Yuzhu: Product out of it? Has been operating it? Zhang: Yes. Shi Yuzhu: Sales revenue situation? Zhang: By 2007, we received orders has been more than 30 million profit pattern mainly exports. Shi Yuzhu: Company How many people? Zhang: more than 100. Shi Yuzhu: How do you profit? Zhang: Gross margin is around 50%, net profit margin 18% to 20%. Shi Yuzhu: What is debt ratio? Zhang: no debt. Shi Yuzhu: Then you have come to participate in the competition? Zhang: It is now electrolyte water machine has not been widely recognized. I think that protect people's health, from the most fundamental of water, air, sunlight start. I want more people to know that I am the product. Shi Yuzhu: water and diet is essential for human health. Zhang: Yes. Modern dietary acid-base structure changed dramatically. In the past we often poor in order to Cuchadanfan alkaline-based foods, and now the food, mainly meat, are acidic foods. The original is a acid, third base, and now just the reverse. Shi Yuzhu: Nutrition also balanced. Zhang: Yes. In contrast, a person's life probably has 20 tons of food to eat, drink of water is about 60 tons. Acidic foods are available and in alkaline water. This is a simple and convenient to maintain a healthy approach. Shi Yuzhu: Your core technology has matured, but the future development, the key still in the marketing. Zhang: Yes. Shi Yuzhu: Do you currently mainly sold overseas, do you have offices overseas? Zhang: No, all participated in a number of exhibitions in Hong Kong and Dubai. Shi Yuzhu: You have a team, the smart ranked last few decades? Zhang: I may have ranked second in the first team inside one of my PhD. Shi Yuzhu: love photography do? Always there to see their own pictures? Zhang: I like to give someone else does, but does not like people to me to shoot. I do not look at the past photos. Shi Yuzhu: Why? Feel you should be feeling or doing things more refined sort of person? Zhang: Photos I have kept, because the thing was too busy. Shi Yuzhu Comments Your project is very good, actually relying on technological innovation, to make their own brand. This was a considerable number of enterprises in the past decade the development of an only way. This strategy is correct. My advice is the correct strategy and what to do after the problem. You see China in the past decade, some companies fail, not because of strategic issues, but the details wrong. You are now faced with a climbing stage, the climb is good, can be done very very strong, climbing is not good, can only be parked in the existing scale. This stage, it is a crucial stage of your attention to detail. From R & D, production, marketing to management, all aspects should be attention to detail. For number one, you should identify the most critical details of the person to grasp. I was doing in the past, often successfully. I tend to focus only on market research, the other I was in charge not by much, I think detail is very important. You can also find one of the most important and decisive details of the person to grasp. However, I reminded you that what the world's most difficult to change people's way of thinking inherent in the most difficult. For entrepreneurs, the idea of consumers can only make the best use. You can guide, but can not directly say that consumers of a view is wrong. This is needed to grasp the principles of marketing, we must learn to use common sense to guide the consumer is now. In addition, consumers like the visual propaganda, we should use less alkaline electrolyte word. Let me cite an example is not necessarily appropriate in the promotion, you can give fish, for example, a fish can only live in ordinary water for 10 minutes, while in the water you can live for 24 hours. Take advantage of this approach, compare the image of the consumer easy to understand.

Salesperson carpet bombing marketing model is very traditional,

is the township enterprises in Wenzhou ten or twenty years ago, the practice has long been outdated, but you have skill improvement. Therefore, you should conduct in-depth reflection on the marketing model and innovation. Player profile Zhangwei Yong, male, born in 1969, master's degrees. Entries Developed water-saving products. Urine has been developed, including sensors and other six series of 14 kinds of red water-saving products and provide customers a full range of water-saving program. Field profiles "Win in China" second season, the fourth field promotion articles. Jury: Shi Yuzhu, Ma, Hugo Shong. Field playback Shi Yuzhu: Your core team of several people? Zhang Weiyong: 4. Shi Yuzhu: Who is responsible for marketing? Zhang Weiyong: Mainly for me. Shi Yuzhu: brief account of your marketing program. Zhang Weiyong: directly facing the terminal. Shi Yuzhu: that is, Lin Zhaobao a one run? Zhang Weiyong: Yes. In 2003, I have done the road distribution, but the result is not satisfactory, people do not understand this product, it is impossible to buy. Later, found that going directly to the terminal, the effect was very good. Shi Yuzhu: Originally, a very high-end products, Lin Zhaobao run, people think that this is yet another township and village enterprises to sell things. Zhang Weiyong: But we are not the same as running. Take brochures to market directly, generally excluded. We first understand the potential customers of the water and consumption. Then compare the situation after the installation of our products, give him the money account provincial operator. Shi Yuzhu: You say you failed before, drawn from the failure of what you have learned? Zhang Weiyong: The main lesson is not done market research, it was a disaster. I did it for technical careers. Shi Yuzhu: OK, I know. Do not you feel there are any shortcomings in her own character then? Zhang Weiyong: I feel there are deficiencies in some occasions. Shi Yuzhu: personal way of thinking there should review? Zhang Weiyong: I think I need a full range of learning anything, pure technical impossible to do, so I reported the MBA. Shi Yuzhu: MBA If there really is so good, we are all billionaires of completion. Without fail, MBA of things in, listening to not much use. Zhang Weiyong: MBA two years, I read a great harvest, because I took my 15 years of experience, failures and questions to learn. Shi Yuzhu: Failure times more, if it does not learn, that's white failed. The core backbone to resign, how do you do? Zhang Weiyong: I have analyzed from two aspects, the first one is the objective reasons, and the second is a subjective reasons. I helped him to solve objective reasons, can not solve for him. Subjective reason is I find problems from here to make up for my fault. Shi Yuzhu: You make the right decision how high the ratio? Zhang Weiyong: not less than 80%. Shi Yuzhu: That wrong? Zhang Weiyong: or not less than 80%. Shi Yuzhu Comments I think your business is a marketing enterprise, the core competitiveness is not in your product, your product or technology may have new features, but I think at least nothing too high a threshold. You should be a marketing-oriented enterprises, the development of the determinants of good and bad marketing, which is the number of products can be sold. Therefore, you have to rack their brains in marketing spend more energy, spend more time. Well, you have hundreds of thousands of year, the profit is still possible, but bigger and not easy. Because a salesman selling carpet bombing of the model is very traditional, is the township enterprises in Wenzhou ten or twenty years ago, the practice has long been outdated, but you have skill improvement. Therefore, you should conduct in-depth reflection on the marketing model and innovation. Innovation and success, your business will grow by leaps and bounds. Second, you might do well to stop and, to sum up the lessons of past failures. This will be your personal and business a valuable asset, I think your current summary is not deep. Failure is the greatest wealth, you still dig dig, it will certainly be more valuable, more valuable things.

Zhangjiyongnan, 38-year-old from Shanghai,

Master. Business in 2000, Linyi, Shandong, producing induction sanitary ware in 2004, went to Shanghai to study the new company is currently applying for registration. Entries Water-saving sanitary ware to be sexy. The infrared sensor is to use modern technology to upgrade traditional sanitary ware sensor function space. Has now been developed, including sensor taps, sensor urine red, induction stool red, water-saving devices such as six series, 14 kinds of products. Product largest demand point is to give consumers to conserve water. At the same time returned to provide a full range of water saving, energy-saving solutions. Field profiles "Win in China" chapter 2 of the first four games last season promotions Jury: Hugo Shong, Ma, Shi Yuzhu Field playback Shi Yuzhu: You have failed twice in the past, than I once more. After the failure, you summed up what are the lessons? Zhang Weiyong: that does not do market research. Shi Yuzhu: Is there think they have any personality flaws. Zhang Weiyong: I feel a bit stubborn in some occasions. Ma: It seems to be strengths rather than weaknesses. Zhang Weiyong: Comprehensive In a word, I is a lack of management capacity, which is what I read MBA reasons. Shi Yuzhu: MBA stuff inside, listening to not much use. You have experienced many failures, this should be learned from the failure of many things. Zhang Weiyong: I have 15 years of work experience, failed too many times. Shi Yuzhu: more failures, if not profoundly sum up, it is also a white failure. Moderator: You have failed twice, there is no time to despair? Zhang Weiyong: There is despair, I failed the first time, I am still in Linyi in Shandong to work, costing about 30 million, will need four years to pay off, when the despair, feeling unable to enter into, retirement is also can not retreat. Moderator: You may fail the future, but also this despair? Zhang Weiyong: no. At that time the greatest stimulation is to stimulate spiritual, mental as large as the lowest point. Now, if re-encounter this problem, will soon stand up, just like Ma teacher said, Today is very cruel, more brutal tomorrow, the day after tomorrow a better place. Shi Yuzhu Comments 15 (Zhang Weiyong) your core competency is not in your product. Although your products have a certain technical content, there are certain characteristics, but at least there is no high threshold. Your company should be a marketing-oriented business, business is good or bad, decided to factor in the marketing, depending on how much you can sell goods. Since it is a marketing-based business, you yourself a very important thing must be innovative in marketing mode. Your current marketing model decide what you do not. You are now in this very traditional marketing model is a village and township enterprises in Wenzhou ten years ago, twenty years ago, only that the details of the marketing has improved only. You need more, think more, and team communication, should be in marketing mode to rack their brains much more energy, spend more time. Once the innovation and marketing mode, it means that companies will have a rapid growth. The second suggestion, you are not a summary of the last two failed deep, idle time, you have to come back to the past two failures more profound conclusion to be more profound lesson, it is to you personally and the common wealth of the team. Failure is the greatest wealth, you do not tap this wealth of good, I suggest you dig further, can certainly tap a more valuable, more valuable things.

http://ez2.me

Wang Song, M, 26 years old, from Shanghai,

undergraduate. Was founded in 2004 with a touch screen as the main business of the company. Entries Network Media Kiosk, which is a web-based platform to broadcast advertising-based and other services auxiliary equipment. The project has four business forms: Sales advertising; multimedia download; payment platform; benefit the public service. The project has three advantages: 1. To change the advertising business forms, there are inefficient passive advertising into a highly effective interactive advertising; 2. To achieve ad network; 3. On Demand update advertising, multimedia, and other convenient information content, real-time updates. Field profiles "Win in China" No. 2, chapter 5 games last season promotions Jury: Hugo Shong, Ma, Shi Yuzhu Field playback Shi Yuzhu: Jiangnan Spring segmented advertising is forcing people to see, he knows that Chinese people hate ads, in the elevator where you can only see him on the wall advertising. You are the opposite pattern with him, you touch one of this machine is by attracting the people look at. Song Wang: Yes, I rely on to attract. Shi Yuzhu: rely on the difficulty of attracting larger than coercion. WANG Song: Because the user to use these features, and will therefore take the initiative to come see. Focus the kind of model is forcing others to look at, very passive, are not easily accepted by all. I have this model also has a certain forced, when you touch one machine in use when the top has been put ads, you have to listen, have to see, this is unavoidable. Shi Yuzhu: another look at the time he did not like the weather out of advertising, he also hated. Chinese people do not do not hate advertising. WANG Song: But I say you in this way you operate in the following things you need to use when advertising on the above, it was actually a kind of forced you look at the form, I am following is touch screen, you can hold onto advertising, you use your stuff, but the top has been put ads, you have to listen to, have to look at, this is unavoidable. Shi Yuzhu: Do you have card in Chongqing, but I am transplant from another city, do you do it? WANG Song: do. I have just talked about, my goal is to operate well in the city to form a good business model, in this city is concerned, downloads and other services are all free of charge, in this city from 2000 to 3000 terminals after the formation of such a market environment, I would like to do in other cities later, we all can see, the original can be downloaded this way, the original service via this way. Shi Yuzhu: Other cities have no card呀? Song Wang: Yes. It can be seen the other mode. Shi Yuzhu: Because according to your presentation card is an important component. Song Wang: Yes, right. Shi Yuzhu: Other cities have no card in this click-through rate is not decline? WANG Song: At present it is an important component. Because there is in this city, we are not done, I can do a great scale, the adoption of such a product of enlarging it later, we all know there is such a thing since then in other cities I can not card. I can as long as the three kinds of business forms, including downloads, including my services provided, including my sales ads. We all know there is such a market, and everyone is to cultivate such a habit out of any one terminal can be via a cable to download. Now I want another one that is the premise, the State Ministry of Information Industry has announced in January a unified mobile phone standard, which means my users can click on a fool three times, click send, you can put the things you need to download to your your phone or your terminal. This is very convenient. As long as we in Chongqing this place through various forms of services to enable you to use, and to form a huge market that, I believe that in other markets are entirely successful. Because Chongqing is a municipality. Shi Yuzhu: You put one in the district this thing, color is also quite good, he will not be home to hold it? WANG Song: No. It is hung on the wall, and he broke it up. But I also have a very good machine can always detect whether someone to touch, do it in normal operation, whether the crash, there is such an operating platform.

Hand Description

Xie Li, F, 35 years old, Chongqing, specialist. Hot pot restaurant company founded in 1997, he served as general manager. Entries Pot Franchising wealth-sharing plan. Many people eat hot pot easy to get angry, for which the Institute set up a hot pot, through three years of effort, successfully developed a unique in the industry is not easy to copy, not lit the pot at the end of material, the industry be called surprising hot pot, odd on odd eating that do not get angry. Field profiles "Win in China" chapter 3 of the first three games last season promotions Jury: Hugo Shong, Shi Yuzhu, Michael Yu Field playback Shi Yuzhu: You and the first compared to what you feel inadequate place? Shelley: I am sure that without him the management of sound. Shi Yuzhu: In addition to this? Shelley: This is a construction team we have not yet been established, the logistics system, this one is not perfect. Shi Yuzhu: franchise you participate in management? Shelley: We have a pre-steering, there is a train. We have signed the contract with bottom material and logistics This is a one, he is definitely not to make their own go find yourself a. Shi Yuzhu: Consumers may be one cares about your taste and bad, eat it does not get angry in this regard, another service is very critical. Shelley: In the decoration, all his staff would have to go to factory training. I have my own training base. Shi Yuzhu: Training finished can it? Shelley: My steering is to supervise them that the successful opening of a month end. Shi Yuzhu: 170 a lot. Management can be put all your work first. Shelley: Because both the kitchen Ye Hao, Ye Hao lobby, all the positions are a complete process. How kind he is to achieve the standards, the entire process to complete is very clear. Shi Yuzhu: Do you think the hot pot where the delicious know-how? Shelly: it is concentration. That is to eat hot pot from the first to the last one closed stuttering chopsticks to eat it the taste to be consistent. Shi Yuzhu Comments: 11 (Shelley) I put the two proposals, one is the management, the normal third commonly used is the sense of crisis management, and endanger the awareness of management is actually kept to the following staff, and to educate their cadres first 1 and the second where than we are fortunate not his good fortune, he has his reasons, and you want to use this to shorten and the first, second gap. Inside the top five most dangerous is actually the third; another you so many stores, it is impossible as nothing happens, but it encountered such a thing to find the most critical point, we must inform you inside the whole group so that everyone indoctrination This sense of crisis; The second point suggested that the way you have high wages, I just asked you to adjust tax is actually I want to see wage levels, this according to my past, into the sea has now been 10 for several years, and conclude, high-wage to employees when In fact the lowest cost, the company's profit margin is the highest, if one with high wages, in your and his relationship above, you are proactive, if you pay more than the previous two competitors, so high on a length, I firmly believe that a year later you come back to look at your profit margin is the highest, your cost is the lowest.

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