Integrated operations office furniture. Goal within a decade, achieving annual revenue targets billion yuan in RMB and do an office furniture in China, a leading and respected company. Field profiles "Win in China" second season, cut the first chapter. Jury: Shi Yuzhu, Ma, Hugo Shong. Field playback Shi Yuzhu: You usually the time in the office to be more limited? LI Shu-wen: I work almost 10 hours a day, but not too much time in the office is estimated that every day there are three hours. Shi Yuzhu: In the office, and what you have been more human contact? The client, the officials or the production of R & D sales staff? LI Shu-wen: Customers. Shi Yuzhu: their door? LI Shu-wen: Yes, a large number of customers are willing to my office. My office in a central lake, very beautiful, and customers need to boating in the past. We are to create a pleasant working environment of the furniture business, so my own office environment is great. Shi Yuzhu: Your business is now debt rate? LI Shu-wen: I have a high debt ratio, which is the company most needs to be addressed. Shi Yuzhu: Your sales are unified by the president in charge or by the subsidiaries operate independently? LI Shu-wen: run independently by each company, but the headquarters director of marketing. Shi Yuzhu: how the positioning of their kind? LI Shu-wen: very high above me on. Shi Yuzhu: You have various companies throughout the country? The interests of your company is responsible for how the distribution of? LI Shu-wen: Seven companies. When just starting out, I have a 70% stake in the company, and another 30% are of other shares. But I promise them, starting in 2005, as long as they complete their operational objectives, I transfer my shares out of 10% per year to them, is a free gift. Now, seven teams are all in the business layer of Run's shareholders. Shi Yuzhu: In other words, the company has done better in the end it's not you it? LI Shu-wen: The last of course, is the case. Shi Yuzhu: benefit, if good, in addition to their shares other than cash reward? LI Shu-wen: Yes, we have a salary incentive system: Three Pagodas, directly matching the performance. Tradition of the two towers, 64 open to all companies, 60% floating, 40% fixed, all in cash. Shi Yuzhu: Sales personnel to pull to large orders, there are special incentives do? LI Shu-wen: We have specific requirements, will not be random. Shi Yuzhu: Your customers are mainly the team, it is difficult to avoid some customers will move an individual requirements, such as rebates, how do you solve? LI Shu-wen: such a thing, in the Run not do. We have three not do: Government tenders not do: We should not do kickbacks three points: an insult to our staff not do. Shi Yuzhu: ask a similar question. You drink do not drink? If you drink, you drink more willing to whom? Four options: customers, subordinates, municipal secretary, lover. LI Shu-wen: After reading the depths of the depths of alcohol drinking are the happy life. I do not understand the entrepreneurs do not study, but also do not understand the men did not drink. Do not drink enough to express my heart, so I drink more trouble. As for the four options, I chose the last one. Shi Yuzhu Comments Fei Qi full! Fei Qi full of people who engage in enterprises must seize the opportunity and took the opportunity to fully expand rapidly, otherwise, he is also a great risk of failure. You have a special like I used to know a friend, I had to borrow money to him. He then seized the opportunity, and soon done, and now there are tens of billions of assets. Right for you, if there is an opportunity, you have to quickly grasp, or may become insolvent, a complete mess. Turning to drink, a bit like you and me. I like to drink and his men. I'll give you a proposal, only the word "simple." I think that engage in business as simple as possible, one or two words can describe the business down is the best business. You are now more complex the enterprise Gaode, first equity stake in your more complicated, I listen to very difficult, followed by the business, we understand that you do not focus on one business, I think you should and passed an industry, and at least ten years, twenty years, or even a lifetime focused on it, and passed it, while others are cast off; Finally, I wish once the opportunity you have to give full play to your strengths, we must fully seize the opportunity.
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