Wang Song, M, 26 years old, from Shanghai,

undergraduate. Was founded in 2004 with a touch screen as the main business of the company. Entries Network Media Kiosk, which is a web-based platform to broadcast advertising-based and other services auxiliary equipment. The project has four business forms: Sales advertising; multimedia download; payment platform; benefit the public service. The project has three advantages: 1. To change the advertising business forms, there are inefficient passive advertising into a highly effective interactive advertising; 2. To achieve ad network; 3. On Demand update advertising, multimedia, and other convenient information content, real-time updates. Field profiles "Win in China" No. 2, chapter 5 games last season promotions Jury: Hugo Shong, Ma, Shi Yuzhu Field playback Shi Yuzhu: Jiangnan Spring segmented advertising is forcing people to see, he knows that Chinese people hate ads, in the elevator where you can only see him on the wall advertising. You are the opposite pattern with him, you touch one of this machine is by attracting the people look at. Song Wang: Yes, I rely on to attract. Shi Yuzhu: rely on the difficulty of attracting larger than coercion. WANG Song: Because the user to use these features, and will therefore take the initiative to come see. Focus the kind of model is forcing others to look at, very passive, are not easily accepted by all. I have this model also has a certain forced, when you touch one machine in use when the top has been put ads, you have to listen, have to see, this is unavoidable. Shi Yuzhu: another look at the time he did not like the weather out of advertising, he also hated. Chinese people do not do not hate advertising. WANG Song: But I say you in this way you operate in the following things you need to use when advertising on the above, it was actually a kind of forced you look at the form, I am following is touch screen, you can hold onto advertising, you use your stuff, but the top has been put ads, you have to listen to, have to look at, this is unavoidable. Shi Yuzhu: Do you have card in Chongqing, but I am transplant from another city, do you do it? WANG Song: do. I have just talked about, my goal is to operate well in the city to form a good business model, in this city is concerned, downloads and other services are all free of charge, in this city from 2000 to 3000 terminals after the formation of such a market environment, I would like to do in other cities later, we all can see, the original can be downloaded this way, the original service via this way. Shi Yuzhu: Other cities have no card呀? Song Wang: Yes. It can be seen the other mode. Shi Yuzhu: Because according to your presentation card is an important component. Song Wang: Yes, right. Shi Yuzhu: Other cities have no card in this click-through rate is not decline? WANG Song: At present it is an important component. Because there is in this city, we are not done, I can do a great scale, the adoption of such a product of enlarging it later, we all know there is such a thing since then in other cities I can not card. I can as long as the three kinds of business forms, including downloads, including my services provided, including my sales ads. We all know there is such a market, and everyone is to cultivate such a habit out of any one terminal can be via a cable to download. Now I want another one that is the premise, the State Ministry of Information Industry has announced in January a unified mobile phone standard, which means my users can click on a fool three times, click send, you can put the things you need to download to your your phone or your terminal. This is very convenient. As long as we in Chongqing this place through various forms of services to enable you to use, and to form a huge market that, I believe that in other markets are entirely successful. Because Chongqing is a municipality. Shi Yuzhu: You put one in the district this thing, color is also quite good, he will not be home to hold it? WANG Song: No. It is hung on the wall, and he broke it up. But I also have a very good machine can always detect whether someone to touch, do it in normal operation, whether the crash, there is such an operating platform.