Xing Yuan Peng, male, born in 1973, specialist. General manager of a furniture company.

Build China's well-known chain brands sofa industry. Franchisee company standardized management, nanny-service and sales into. Developed by the producers of sofas flat lower freight costs. In 2008 the company achieved sales of 50 million. Field profiles "Win in China" third season and qualified third chapter. Jury: Hugo Shong, Shi Yuzhu, Mr. Yu. Field playback Shi Yuzhu: Your enterprise's core competitiveness, where are they? Xing Yuan Peng: differences in operations. Shi Yuzhu: differences in operation, I think you also have peer-ah? Xing Yuan Peng: No, because the sofa is very unique industry, such as a sofa made from Guangzhou to Beijing, shipping is at least 500 yuan to 600 yuan, the cost of such a high result in 23 market Xiabu Qu. We, that is, the market did 23 stores, but all they are doing, the cost is relatively low. Shi Yuzhu: Where are your personal strengths? Xing Yuan Peng: I am a very intelligent person. Shi Yuzhu: It is not a genius? Xing Yuan Peng: It is not. Is your genius. Shi Yuzhu: Your core team of several people? Xing Yuan Peng: the core of our sales team is four. Shi Yuzhu: their relationship with you how do? Xing Yuan Peng: employment, there is no stock. Shi Yuzhu: Do you think you this project is the Red Sea or Blue Ocean? Xing Yuan Peng: I do not know What kind of sea? But we can live to be a survey, there are a few people can say that over 23 markets, sofa three or more brands? Show of hands. Shi Yuzhu: You should in turn ask. Xing Yuan Peng: I think you may be a sofa, do not know the brand. Shi Yuzhu Comments Depending on your circumstances, I think that 23 cities, you now do have advantages. But for sofa industry, you have the advantage of a lot of sofas companies have already or are recognized. Earlier than the others know you are up to six months, one year, but definitely not five or ten years. It is that you should seriously consider, and in fact do not leave a lot of your time. Since there is little advantage in terms of time, then you are now the most urgent task is to engage your core competencies come out. In the product strategy, business strategy should come up with their own unique advantages as soon as possible, otherwise the opportunity fleeting, life is better than no flash, you should now have this sense of crisis.