YU Wei Jiang, M, 1972, health, specialist qualifications. 1 to move the power-driven, general manager of business technology companies.

China's mobile power industry navigator. Critical time, your cell phone, digital cameras, notebooks, handheld computers, no electricity how to do? This is when you need a mobile power supply, it can charge for these devices at any time. The company has a dozen patents. In 2007, achieved sales of 4.8 million U.S. dollars. Strive to build the industry brand. Field profiles "Win in China" third season, the sixth chapter promotion. Jury: Hugo Shong, Shi Yuzhu, Mr. Yu. Field playback Shi Yuzhu: You have to do is really a portable back-up battery. YU Wei Jiang: Yes. My back-up battery capacity is usually device comes with the battery several times. Shi Yuzhu: Why does not directly do equipment battery? The battery market is not a bigger margin? YU Wei Jiang: I would like to open up blue ocean, do not want direct conflict, and other battery companies. Shi Yuzhu: You said you need to do China's first, your confidence comes from where? YU Wei Jiang: First, do this product, I was the first in the country, the current sales of my peers in the first row. Second, the technology leader, we now have 16 patents, many of the key technologies in other similar enterprises do not have. Thirdly, I am the brand has been unveiled and shouted out in some foreign countries. Shi Yuzhu: You are now a month the profit be? YU Wei Jiang: normal 40% gross margin, net profit 15%. One-month net profit probably between 800000-1000000. Shi Yuzhu: Your data, from ready to take 5000000-8000000, doing the first phase of brand promotion. Could be the money, in the China Central Television prime-time advertising, it was only playing one week. YU Wei Jiang: I did not consider China Central Television. I want to be professional targeted ads. At present I advertise this product in the China Central Television, the time is not ripe, completely burn money. Shi Yuzhu: Are you ready to engage the brand in Xi'an, a pilot, how to do? YU Wei Jiang: We have just sold a pilot engaged in the mall. Shi Yuzhu: is called the natural marketing, brand building is not called. YU Wei Jiang: It is a natural sell. Shi Yuzhu: Do you think you 5000000-8000000, light in Xi'an is very difficult to build a brand, so brand-building you are basically unable to leave. YU Wei Jiang: I have shelves of products is the brand. Shi Yuzhu: shelves is the brand that the brand is also too easy. Shi Yuzhu Comments I'll give you about two proposals. First, you do not mention China's first slogan. Mention of such a slogan actually a fledgling enterprise, to some extent not a good thing. I have also raised this slogan when I say I want to be China's IBM, China's first, but finally I fell and badly. Now, in retrospect, that thing is vain. Once you have raised this slogan, there will be some unrealistic, the original should not be any pressure. I leave the victims in a virtual slogan above, I give myself somehow back a heavy burden. For you, and take away the right things well, such as scientific research, production, sales and so well, doing better than others, when the time is China's first nature for you, run also get away. Even if you which day first, and also let other people to say, sure I'm also determined to never regard themselves as true as the first. The second proposal is to test market in Xi'an about your problem. Now that your funds had actually been quite tight, so it is far from large-scale brand building. Your product shelves ready to engage in test marketing, this idea is right. But I suggest that you do not choose test market in Xi'an, we should choose 23 of the city, for example, in Yan'an, Xianyang, Yulin, etc. engage in test marketing. In these areas is relatively easy to test market, but also easy access to sales. With the funds, you then select the larger cities, such as relatively high success rate. In addition, you must pay attention to the building of team building and business models.