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Wednesday, August 26, 2009

Zhangjiyongnan, 38-year-old from Shanghai,


Master. Business in 2000, Linyi, Shandong, producing induction sanitary ware in 2004, went to Shanghai to study the new company is currently applying for registration. Entries Water-saving sanitary ware to be sexy. The infrared sensor is to use modern technology to upgrade traditional sanitary ware sensor function space. Has now been developed, including sensor taps, sensor urine red, induction stool red, water-saving devices such as six series, 14 kinds of products. Product largest demand point is to give consumers to conserve water. At the same time returned to provide a full range of water saving, energy-saving solutions. Field profiles "Win in China" chapter 2 of the first four games last season promotions Jury: Hugo Shong, Ma, Shi Yuzhu Field playback Shi Yuzhu: You have failed twice in the past, than I once more. After the failure, you summed up what are the lessons? Zhang Weiyong: that does not do market research. Shi Yuzhu: Is there think they have any personality flaws. Zhang Weiyong: I feel a bit stubborn in some occasions. Ma: It seems to be strengths rather than weaknesses. Zhang Weiyong: Comprehensive In a word, I is a lack of management capacity, which is what I read MBA reasons. Shi Yuzhu: MBA stuff inside, listening to not much use. You have experienced many failures, this should be learned from the failure of many things. Zhang Weiyong: I have 15 years of work experience, failed too many times. Shi Yuzhu: more failures, if not profoundly sum up, it is also a white failure. Moderator: You have failed twice, there is no time to despair? Zhang Weiyong: There is despair, I failed the first time, I am still in Linyi in Shandong to work, costing about 30 million, will need four years to pay off, when the despair, feeling unable to enter into, retirement is also can not retreat. Moderator: You may fail the future, but also this despair? Zhang Weiyong: no. At that time the greatest stimulation is to stimulate spiritual, mental as large as the lowest point. Now, if re-encounter this problem, will soon stand up, just like Ma teacher said, Today is very cruel, more brutal tomorrow, the day after tomorrow a better place. Shi Yuzhu Comments 15 (Zhang Weiyong) your core competency is not in your product. Although your products have a certain technical content, there are certain characteristics, but at least there is no high threshold. Your company should be a marketing-oriented business, business is good or bad, decided to factor in the marketing, depending on how much you can sell goods. Since it is a marketing-based business, you yourself a very important thing must be innovative in marketing mode. Your current marketing model decide what you do not. You are now in this very traditional marketing model is a village and township enterprises in Wenzhou ten years ago, twenty years ago, only that the details of the marketing has improved only. You need more, think more, and team communication, should be in marketing mode to rack their brains much more energy, spend more time. Once the innovation and marketing mode, it means that companies will have a rapid growth. The second suggestion, you are not a summary of the last two failed deep, idle time, you have to come back to the past two failures more profound conclusion to be more profound lesson, it is to you personally and the common wealth of the team. Failure is the greatest wealth, you do not tap this wealth of good, I suggest you dig further, can certainly tap a more valuable, more valuable things.

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