Salesperson carpet bombing marketing model is very traditional,

is the township enterprises in Wenzhou ten or twenty years ago, the practice has long been outdated, but you have skill improvement. Therefore, you should conduct in-depth reflection on the marketing model and innovation. Player profile Zhangwei Yong, male, born in 1969, master's degrees. Entries Developed water-saving products. Urine has been developed, including sensors and other six series of 14 kinds of red water-saving products and provide customers a full range of water-saving program. Field profiles "Win in China" second season, the fourth field promotion articles. Jury: Shi Yuzhu, Ma, Hugo Shong. Field playback Shi Yuzhu: Your core team of several people? Zhang Weiyong: 4. Shi Yuzhu: Who is responsible for marketing? Zhang Weiyong: Mainly for me. Shi Yuzhu: brief account of your marketing program. Zhang Weiyong: directly facing the terminal. Shi Yuzhu: that is, Lin Zhaobao a one run? Zhang Weiyong: Yes. In 2003, I have done the road distribution, but the result is not satisfactory, people do not understand this product, it is impossible to buy. Later, found that going directly to the terminal, the effect was very good. Shi Yuzhu: Originally, a very high-end products, Lin Zhaobao run, people think that this is yet another township and village enterprises to sell things. Zhang Weiyong: But we are not the same as running. Take brochures to market directly, generally excluded. We first understand the potential customers of the water and consumption. Then compare the situation after the installation of our products, give him the money account provincial operator. Shi Yuzhu: You say you failed before, drawn from the failure of what you have learned? Zhang Weiyong: The main lesson is not done market research, it was a disaster. I did it for technical careers. Shi Yuzhu: OK, I know. Do not you feel there are any shortcomings in her own character then? Zhang Weiyong: I feel there are deficiencies in some occasions. Shi Yuzhu: personal way of thinking there should review? Zhang Weiyong: I think I need a full range of learning anything, pure technical impossible to do, so I reported the MBA. Shi Yuzhu: MBA If there really is so good, we are all billionaires of completion. Without fail, MBA of things in, listening to not much use. Zhang Weiyong: MBA two years, I read a great harvest, because I took my 15 years of experience, failures and questions to learn. Shi Yuzhu: Failure times more, if it does not learn, that's white failed. The core backbone to resign, how do you do? Zhang Weiyong: I have analyzed from two aspects, the first one is the objective reasons, and the second is a subjective reasons. I helped him to solve objective reasons, can not solve for him. Subjective reason is I find problems from here to make up for my fault. Shi Yuzhu: You make the right decision how high the ratio? Zhang Weiyong: not less than 80%. Shi Yuzhu: That wrong? Zhang Weiyong: or not less than 80%. Shi Yuzhu Comments I think your business is a marketing enterprise, the core competitiveness is not in your product, your product or technology may have new features, but I think at least nothing too high a threshold. You should be a marketing-oriented enterprises, the development of the determinants of good and bad marketing, which is the number of products can be sold. Therefore, you have to rack their brains in marketing spend more energy, spend more time. Well, you have hundreds of thousands of year, the profit is still possible, but bigger and not easy. Because a salesman selling carpet bombing of the model is very traditional, is the township enterprises in Wenzhou ten or twenty years ago, the practice has long been outdated, but you have skill improvement. Therefore, you should conduct in-depth reflection on the marketing model and innovation. Innovation and success, your business will grow by leaps and bounds. Second, you might do well to stop and, to sum up the lessons of past failures. This will be your personal and business a valuable asset, I think your current summary is not deep. Failure is the greatest wealth, you still dig dig, it will certainly be more valuable, more valuable things.