General Manager of the Blue states. Entries Electrolyte water machine. The long-term consumption of alkaline electrolytic water can ease the modern high standard of living caused by high uric acid, fatty acids and other high status. Field profiles "Win in China" second season, qualified third chapter. Jury: Ma, Hugo Shong, Shi Yuzhu. Field playback Shi Yuzhu: Product out of it? Has been operating it? Zhang: Yes. Shi Yuzhu: Sales revenue situation? Zhang: By 2007, we received orders has been more than 30 million profit pattern mainly exports. Shi Yuzhu: Company How many people? Zhang: more than 100. Shi Yuzhu: How do you profit? Zhang: Gross margin is around 50%, net profit margin 18% to 20%. Shi Yuzhu: What is debt ratio? Zhang: no debt. Shi Yuzhu: Then you have come to participate in the competition? Zhang: It is now electrolyte water machine has not been widely recognized. I think that protect people's health, from the most fundamental of water, air, sunlight start. I want more people to know that I am the product. Shi Yuzhu: water and diet is essential for human health. Zhang: Yes. Modern dietary acid-base structure changed dramatically. In the past we often poor in order to Cuchadanfan alkaline-based foods, and now the food, mainly meat, are acidic foods. The original is a acid, third base, and now just the reverse. Shi Yuzhu: Nutrition also balanced. Zhang: Yes. In contrast, a person's life probably has 20 tons of food to eat, drink of water is about 60 tons. Acidic foods are available and in alkaline water. This is a simple and convenient to maintain a healthy approach. Shi Yuzhu: Your core technology has matured, but the future development, the key still in the marketing. Zhang: Yes. Shi Yuzhu: Do you currently mainly sold overseas, do you have offices overseas? Zhang: No, all participated in a number of exhibitions in Hong Kong and Dubai. Shi Yuzhu: You have a team, the smart ranked last few decades? Zhang: I may have ranked second in the first team inside one of my PhD. Shi Yuzhu: love photography do? Always there to see their own pictures? Zhang: I like to give someone else does, but does not like people to me to shoot. I do not look at the past photos. Shi Yuzhu: Why? Feel you should be feeling or doing things more refined sort of person? Zhang: Photos I have kept, because the thing was too busy. Shi Yuzhu Comments Your project is very good, actually relying on technological innovation, to make their own brand. This was a considerable number of enterprises in the past decade the development of an only way. This strategy is correct. My advice is the correct strategy and what to do after the problem. You see China in the past decade, some companies fail, not because of strategic issues, but the details wrong. You are now faced with a climbing stage, the climb is good, can be done very very strong, climbing is not good, can only be parked in the existing scale. This stage, it is a crucial stage of your attention to detail. From R & D, production, marketing to management, all aspects should be attention to detail. For number one, you should identify the most critical details of the person to grasp. I was doing in the past, often successfully. I tend to focus only on market research, the other I was in charge not by much, I think detail is very important. You can also find one of the most important and decisive details of the person to grasp. However, I reminded you that what the world's most difficult to change people's way of thinking inherent in the most difficult. For entrepreneurs, the idea of consumers can only make the best use. You can guide, but can not directly say that consumers of a view is wrong. This is needed to grasp the principles of marketing, we must learn to use common sense to guide the consumer is now. In addition, consumers like the visual propaganda, we should use less alkaline electrolyte word. Let me cite an example is not necessarily appropriate in the promotion, you can give fish, for example, a fish can only live in ordinary water for 10 minutes, while in the water you can live for 24 hours. Take advantage of this approach, compare the image of the consumer easy to understand.
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